1. By reading through the customer reviews of a product on Amazon, a customer forms a
View Answer
Perception about the product
2. Digital Marketing helps to improve
View Answer
All the options mentioned
3. Customer Perception develops
View Answer
all
4. Main objective of Digital Marketing is to
View Answer
None
5. Which of the following aims at influencing users who have already begun their research on sites like Google, but not necessary that they have visited a brand site
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Search Retargeting
6. In Google AdWords, which of the following factors is an important factor for winning the auction?
View Answer
Bid Value and Quality Score
7. Paid Search Marketing is about Bidding and Buying relevant keywords
View Answer
True
8. Customizing ads to people who had earlier visited the site is
View Answer
Remarketing
9. Which of the following platforms can be used by advertisers to bid and purchase ad impressions across ad exchanges?
View Answer
Ad Network
10. Real time Biding is a form of Programmatic Buying
View Answer
True
11. Ads that play in the beginning, end or in mid of youtube videos are
View Answer
In Stream Ads
12. Which of the following is not a Social Media Management Tool?
View Answer
Drupal
13. Which of the following capabilities are offered by Web Content Management Tools?
View Answer
all
14. Designing a site for Mobile is very similar to Web
View Answer
False
15. Which of the following is not an open source WCM?
View Answer
Sitecore
16. Which of the following design approaches help in building sites that are optimized for varied screen sizes?
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Responsive Web Design
17. Which of the following is most important for the success of Digital Marketing?
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Customer Experience
18. The objective of In-game advertising is to drive sales
View Answer
False
19. Social Media Analytics can help in
View Answer
all
20. Which of the following involves, the use of technology platforms to automate buying and selling of media?
View Answer
Programmatic Advertising
21. Facebook Adverts is an advertising platform that can deliver ads on
View Answer
Both Facebook and Instagram
22. Paid Search Marketing is completely driven by Google
View Answer
False
23. Retargeting platforms enable advertisers to
View Answer
all
24. Which of the following social platforms offer a higher reach to the millennials
View Answer
Instagram
25. Facebook Adverts allows advertisers to __
View Answer
all
26. When done right, In-game advertising can establish deeper connect with the player.
View Answer
True
27. Google Ad Auction rewards advertisers with
View Answer
high quality score
28. Which of the following is an organic way of driving traffic to a brand site?
View Answer
Search engine opt
29. Which of the following platforms is used by publishers to connect to multiple Ad Exchanges?
View Answer
demand
30. Which of the following techniques can be used to target customers who bypass search engines and directly navigate to sites related to your product?
View Answer
Contextual
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