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Research Methods MCQ's

1. Tree testing is not similar to card sorting.

   View Answer   

   False



2. For users from other nationalities, it is enough to offer a product translated in their respective languages.

   View Answer   

   False



3. It’s a sequential art, where images are arrayed together to visualize the story

   View Answer   

   Storyboard



4. People with low uncertainty avoidance are restricted to new ideas.

   View Answer   

   False  (are open to new ideas)



5. Surveys and questionnaires are primarily used for collecting information from a large number of users.

   View Answer   

   True 



6. A fictitious representation of a group of users is,

   View Answer   

   User Persona  



7. Card sorts are used to generate information architecture.

   View Answer   

   True 



8. If time is a constraint, the quickest deliverable format is an email message or word document.

   View Answer   

   True



9. A Stakeholder could only be clients/customers.

   View Answer   

   False 



10. User Research is not the first step of a UX design process.

   View Answer   

   False 



11. Tree testing is similar to card sorting.

   View Answer   

   False 



12. A/B Testing involves having an experienced evaluator using his/her knowledge of testing products.

   View Answer   

   True 



13. Which of these techniques are used exclusively for designing hierarchy

   View Answer   

   Card Sorting 



14. Two types of benchmarking are

   View Answer   

   Stand-alone and Competitive benchmarking



15. What is key in a User Research?

   View Answer   

   Detailed surveys and questionnaires,Fundamentals



16. Quick findings are comprehensive reports.

   View Answer   

   False



17. Power Distance Index measures

   View Answer   

   the degree of a society’s level of inequality endorsed by the followers as much as by the leaders  



18. People from this cultural group are not tolerant of new ideas and opinions that differ from their own

   View Answer   

   People with high uncertainty avoidance 



19. User Research is essential because

   View Answer   

    All of these



20. Questionnaire mode of approach is qualitative research.

   View Answer   

   False



21. A/B testing is done for specific aspects of hierarchy alone.

   View Answer   

   True 



22. People possessing this cultural trait take initiative and make their own decisions

   View Answer   

   Individualistic 



23. Technique used for evaluating findability of topics in a website

   View Answer   

   Tree test



24. A Stakeholder is,

   View Answer   

   anyone with an interest in the project output



25. Which technique involves having an experienced evaluator using his/her knowledge for testing products

   View Answer   

   Expert Review



26. Contextual Interview can be done without users.

   View Answer   

   False  



27. This is an additional deliverable that gathers all recommendations together in a simple table format—usually in Word or Excel—with a brief summary of the findings that led to each recommendation and, often, a severity rating for each issue.

   View Answer   

   Findings and Recommendations Matrix 



28. Expert Reviews are conducted during the development phase.

   View Answer   

   True  



29. User Persona is a quantitative approach.

   View Answer   

   False



30. Obvious limitation with surveys and questionnaires is

   View Answer   

   lack of any interaction between researcher and users 



31. In Usability tests, we test the interface's usability.

   View Answer   

   False.



32. One size fits all' should not be the focus of UX design.

   View Answer   

   False



33. Surveys are quantitative mode of research.

   View Answer   

   True  



34. In this technique, users are provided with two or more options for choice

   View Answer   

   A/B tests



35. People from this cultural group are more tolerant to new ideas and opinions that differ from their own

   View Answer   

   People with low uncertainty avoidance



36. These are comprehensive reports

   View Answer   

   Detailed Reports



37. Design should not be changed based on iterations.

   View Answer   

   True



38. The techniques used to evaluate the hierarchy of a website

   View Answer   

   Card Sorting & Tree Testing



39. Storyboards are illustrations that represent shots that ultimately represent a story.

   View Answer   

   True  



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